We knew we could see some interesting changes in 2024, and the year didn’t disappoint. One of the leading players in the market, PIN-UP, has gone through some serious transformations and has become an iGaming holding company. It’s not just about changing the status or format — it’s about creating a new advanced organizational system and operating model.

According to Marina Ilina from PIN-UP GLOBAL, who, as a CEO, shared her views on the holding’s further evolution, developing technology and focusing on B2B solutions will be the new stage in PIN-UP history. The innovative approach to iGaming solutions is what already makes the holding stand out in the market.

The Path of PIN-UP: Structural Changes Resulting in Game-Changing Quality

Marina Ilina notes that what’s happening with PIN-UP now is part of the natural evolution and developmental process. The former ecosystem now needs a decent structure and a strong foundation for new, bold, game-changing solutions for a B2B segment of the European iGaming market.

We have years and years of experience in the industry, she says. This is a very strong base we will use in a new environment and a brand-new context. Restructuration, reorganization, and optimization will allow PIN-UP to use all that knowledge and expertise to create new, bigger opportunities.

PIN-UP Global Expansion

PIN-UP is already an international holding, but it doesn’t plan to stop its expansion to other promising markets. There are investment-attractive countries that are now the main focus of the management, and the main goal is to establish strong connections with licensed gambling operators.

As noted by Marina Ilina, PIN-UP has much to offer. Its most recent and advanced products include the Anti-Fraud Tool, Core Product Platform, Affiliate & Traffic Generation Tool, Marketing & Segmentation Tool, Cash Desk, CRM & Customer Support Tool, and Communication Tool. Basically, the partner gets a turn-key solution covering every aspect of the business. More importantly, it’s already proven to be effective and fully reliable. Innovation is the key, and every single feature of each of the above-listed tools is aimed at optimizing the work of iGaming operators in marketing, support, promotion, etc.

The Geography: Directions PIN-UP Focuses On

PIN-UP GLOBAL recently banned the use of its brand and products in certain countries. Of course, this doesn’t mean that the company isn’t going to expand further or narrow its potential markets. It’s rather focusing on the more promising and regulated ones.

It’s in the nature of the holding company. PIN-UP team is multicultural — now it consists of over 20 nationalities and is presented in seven countries from Ukraine and Poland to Peru and Malta. That’s why the ideas have always been diverse and multi-dimensional, and that will definitely find the demand among customers worldwide.

PIN-UP GLOBAL Mission & Values

The holding always prioritizes its core values. The team is developing versatile and multipurpose products, which wouldn’t be possible without strong and clear goals. The management team emphasizes that they always aim to be leaders and top experts in their domain.

The holding is 100% result-oriented, and the best results can be achieved only if every member knows exactly what they are doing and why. That’s the ultimate competitive advantage that just can’t be beaten. They believe that only transparent partnerships and honesty in communication can help one achieve success, and this approach obviously works for PIN-UP and its numerous partners.